Gina Caraballo is a Los Angeles–based Celebrity Makeup Artist, Brow Specialist, and Clean Beauty Founder with more than 20 years of experience in the beauty industry. Throughout her career, she has worked on national advertising campaigns, television productions, editorial shoots, celebrity clients, and global beauty education, sharing her expertise with artists and brands around the world.

Early in her career, Gina had the opportunity to assist and learn from some of the industry's most respected celebrity makeup artists, helping shape her signature aesthetic: naturally radiant skin paired with beautifully effortless brows. Long before brow artistry became her primary focus, she was known for always reaching for her tweezers to perfect every client's brows, believing they were the foundation of every great makeup look.

Her passion for brows eventually led her to expand her services and deepen her education, including the opportunity to shadow renowned brow expert Kelley Baker and her senior artist during the hiring process for what would have been a dream role. Although the pandemic changed those plans, it ultimately inspired Gina to pursue her own vision.

Driven by a love for clean ingredients and a more mindful approach to beauty, Gina began creating her own brow care formulas right from her kitchen. What started as a passion project quickly evolved into For Love & Beauty's signature Brow Radiant Oil—a nourishing treatment designed to care for brows the same way skincare cares for skin. Today, that once homemade formula has become the brand's hero product, trusted by thousands of customers and sold in luxury boutiques and beauty retailers across the South Bay.

Gina's philosophy is simple: healthy brows start with healthy ingredients. She believes brow care should be intentional, restorative, and rooted in wellness—not just aesthetics. Her signature approach combines feathered, natural-looking brows with glowing skin, creating timeless results that enhance each client's unique features rather than mask them.

When she's not behind the chair or developing new products, you'll likely find Gina enjoying the Southern California coastline with family and friends or experimenting with her next clean beauty creation in the kitchen—the same place where her entrepreneurial journey first began.