Brow Myths You Should Stop Believing

When it comes to brows, everyone has an opinion—and let’s be honest, not all of them are true. After working as a celebrity makeup + brow artist for over 20 years, I’ve heard (and corrected!) just about every brow myth out there. So today, I’m breaking down a few of the most common ones to help you finally get your healthiest, best brows ever.

Myth 1: Plucking gray hairs makes more grow back.

Fact: Nope! Plucking a gray doesn’t “multiply” it. The follicle only produces one hair at a time. Over-plucking, however, can damage the follicle and keep hair from growing back—so it’s better to tint, pencil in, or embrace the silver strands.

Myth 2: Brows don’t need skincare.

Fact: Just like the hair on your head, your brows need hydration and nutrients to thrive. Follicles can become dry, brittle, and weak without proper care. That’s why nourishing oils and serums (like our Brow Radiant elixir) make such a difference in keeping brows healthy and strong.

Myth 3: Thicker brows = stronger brows.

Fact: Thickness doesn’t equal health. You can have naturally thick brows that are dry, patchy, or prone to shedding. What matters most is follicle strength and consistent care—hydration, gentle styling, and clean ingredients.

Myth 4: Brow pencils always look harsh.

Fact: Not true if you use the right formula and technique. Ultra-fine pencils (like our Super Fine Brow Pencil) are designed to mimic natural hair strokes, blend seamlessly, and look soft—not drawn-on.

Myth 5: Brow gel is just for holding hair in place.

Fact: Old-school gels? Maybe. But modern formulas can multitask. Our Brow Fluff is both a setting gel and a growth serum, so it styles brows while nourishing them with clean, conditioning ingredients.

✨ The takeaway: Brows deserve just as much care as your skin and hair. Ditch the myths, invest in clean brow care, and your brows will thank you.