Your brows deserve more than a guess. Using the wrong brow pencil shade can make them look too harsh or washed out. In this post, we break down our three shades — Soft Brown, Ash Brown, and Dark Brown — so you can find the one that enhances your natural beauty.

Your brows deserve as much love as your skin! Healthy, hydrated brows start with a solid skincare routine. From gentle cleansing to targeted serums, giving your brows the same attention as your face can boost growth, shine, and overall health.

Learn how to use our clean beauty brow pencils to create natural, defined brows with step-by-step mapping, outlining, and filling techniques. Perfect for beginners or anyone wanting flawless brows.

When it comes to weddings, branding photos, or special events in the South Bay or Orange County, having a professional makeup artist on set is a must. At For Love & Beauty in Hermosa Beach, we specialize in creating photo-ready, long-lasting makeup looks that enhance your natural features while helping you feel confident and relaxed on your big day. Whether you're a bride, content creator, or just celebrating a special moment, our in-salon glam services will elevate your entire experience.

Torn between lash lifts and extensions this summer? We break down the pros and cons of both to help you decide what’s best for your lifestyle and beauty goals. Plus, learn why our Keratin Lash Lift is the go-to choice for first-time clients looking for a natural, low-maintenance glow-up that lasts up to 8 weeks.

Struggling with sparse, over-plucked, or slow-growing brows? Discover the esthetician-approved ingredients behind Brow Radiant — our clean, overnight brow elixir designed to regrow, hydrate, and rebuild your brows naturally. Backed by powerful plant-based oils and proteins, this nourishing formula helps bring your brows back to life, one swipe at a time.

As the weather warms up and we shed the layers, it’s the perfect time to refresh your brow routine too. Spring can bring more sweat, sun, and outdoor plans—meaning your brows deserve a little extra love.

Start with a nourishing brow oil at night to condition and support growth (especially after any winter dryness). In the mornings, brush your brows into place with a spoolie and use a light-hold wax or gel to tame strays without stiffness.