Are You Using the Right Brow Pencil Shade? Here’s How to Tell
Brows are one of those little details that make a huge difference. The right shape frames your face, the right products keep them in place, and the right shade? That’s what takes your brows from “fine” to flawless.
But here’s the truth: way too many people are using the wrong brow pencil shade. That’s why we created a simple, clean beauty solution with three versatile shades that flatter most brows: Soft Brown, Ash Brown, and Dark Brown.
So, how do you know which one is right for you? Let’s break it down.
Soft Brown — For Light Hair and Natural Looks
If you’re blonde, light brunette, or have subtle highlights, Soft Brown is your match.
Think: natural, sun-kissed brows that aren’t overpowering.
Ideal for: blondes, light brunettes, or anyone who wants a softer finish.
Bonus: this shade also works beautifully if you’re new to filling in brows and want something forgiving while you perfect your technique.
Ash Brown — For Cool-Toned Brunettes
Ash Brown is a true neutral — not too warm, not too dark.
Think: medium brown brows with no red undertones.
Ideal for: brunettes with cool or neutral undertones who want brows that look polished, but not harsh.
Bonus: if your brows are naturally darker than your hair, this shade helps balance things out without looking mismatched.
Dark Brown — For Bold, Defined Brows
When you want brows that make a statement, Dark Brown is it.
Think: rich, bold brows that hold their own.
Ideal for: dark brunettes and anyone with naturally deep brow color.
Bonus: this shade is also perfect if you love a more sculpted, “done” brow look.
Pro Tips for Picking Your Shade
Match your roots, not your ends. Hair color fades at the tips, but your roots show your true shade.
When in doubt, go lighter. A shade too dark can look heavy, while a softer pencil blends seamlessly.
Mix it up. Many pros use two shades — lighter at the front of the brows, darker at the tail — for the most natural effect.
Why Our Brow Pencils Work
Our brow pencils are designed with clean, health-conscious ingredients that glide on smoothly, stay put, and never look chalky or overdone. Each pencil was formulated to give you the control you need to fill, define, and shape your brows with ease — no smudges, no fuss.
✨ Ready to find your perfect match?
Tap the link in bio to shop our Soft Brown, Ash Brown, and Dark Brown pencils today and see how the right shade changes everything.
